SEO Services for Hotels
that drive
Direct Bookings
dependency on OTAs
Work with the Experts
In today’s competitive hospitality landscape, your hotel’s visibility in search engines can make or break your booking rates.
Investing in SEO (Search Engine Optimization) is one of the most powerful ways to drive direct bookings and reduce your reliance on costly OTAs.
We specialize in helping hotels like yours stand out in Google search results, connect with high-intent travelers, and grow revenue through strategic and ethical SEO.
With a data-driven approach and deep industry insight, we tailor every SEO campaign to your unique property, location, and guest profile.
Why SEO matters for your Hotel
Before guests ever step foot into your lobby, they’ve likely searched for accommodations online – often multiple times.
According to Google data, travel-related searches like “best hotels in (city)” or “where to stay in (destination)” are among the most competitive and high-volume search terms.
When your hotel ranks high in search results, you’re reaching travelers at the exact moment they’re looking to book. This positions your brand as a trustworthy, high-quality option.
If your hotel isn’t showing up on page one of Google for those queries, you’re losing out on direct booking opportunities. Instead, potential guests are funneled into OTAs, which take significant commission fees and often control your brand’s image.
Escape the OTA Trap
While OTAs provide exposure, they also:
- Charge high commissions (15–30% per booking)
- Compete with your direct rates
- Limit your control over brand presentation
An effective hotel SEO strategy allows you to:
- Appear before OTAs in search results
- Encourage direct bookings through your website
- Retain more of your revenue per reservation
- Present your brand the way you want to be perceived
SEO Builds
Long-term Visibility
Unlike paid ads that stop working once you pause the campaign, SEO is a long-term investment. With consistent effort, your hotel will gain organic visibility, helping you:
- Reduce marketing costs over time
- Get consistent traffic from Google
- Build trust with your audience through informative content
- Strengthen brand recognition in your destination
Ready to attract more direct bookings and spend less on commissions? Request a personalized SEO proposal for your hotel.
What’s Included
in Our Hotel SEO Services
Our hotel SEO services are fully customized to match your property’s goals, location, and ideal audience. We take a hands-on, performance-based approach designed to maximize your return on investment.
1. Technical SEO
We ensure your hotel website is built to meet Google’s technical standards. This includes:
- Fast loading times on desktop and mobile
- Mobile responsiveness
- Secure HTTPS protocol
- Clean site structure and crawlability
- Fixing broken links and redirect issues
- XML sitemap and robots.txt optimization
- Minimizing JavaScript/CSS render-blocking issues
- Structured data and schema markup for hotel listings
2. Local SEO for Hotels
Most hotel searches include a location—e.g., “hotels in Santorini” or “accommodation near [landmark]”. That’s why local SEO is critical.
We help you:
- Optimize your Google Business Profile with the right categories, images, and descriptions
- Rank in the Google Map Pack
- Target location-specific keywords and long-tail search terms
- Get listed in authoritative local directories (TripAdvisor, Booking.com, Yelp, etc.)
- Manage and respond to guest reviews in a way that builds trust and improves rankings
3. Content Optimization
We optimize and create content that matches what travelers are searching for.
This includes:
- Optimizing your homepage, room pages, amenities, and blog for relevant keywords
- Writing destination guides, seasonal promotions, and event-related content
- Creating FAQ and support content for user experience and SEO
- Improving internal linking between pages to help both users and search engines
- Using persuasive copywriting techniques to increase conversion rates
4. Link Building & Digital PR
Google uses backlinks as a major ranking factor. We help you build links from:
- Travel blogs and industry websites
- Local tourism boards, chambers of commerce, and partners
- Press and online publications (press releases, PR outreach)
- Bloggers and influencers through content collaborations
Each link improves your domain authority and helps your hotel climb higher in organic search results.
5. Multilingual SEO
If your hotel serves international guests, we can help you rank in multiple languages:
- Translation and localization of content for key languages
- Hreflang tag implementation for proper indexing
- Keyword research in different languages to align with search intent
Book a strategy call with our team to learn how these services can be adapted to your hotel.
Results You Can Expect
More Website Traffic
We help you rank for high-intent keywords like:
“hotels in [destination]”
“best places to stay in [city]”
“boutique hotel near [landmark]”
“family-friendly hotel in [area]”
This brings qualified travelers directly to your website, before they see OTAs.
Higher Direct Booking Rates
Long-Term Growth & Ranking Stability
Long-Term Growth & Ranking Stability
Even after your SEO campaign is complete, the value keeps compounding. Unlike paid ads, organic traffic continues to generate leads without added cost.
Case Study: Boutique Hotel in Mykonos
Client: A 15-room boutique hotel in Mykonos, Greece
Challenge: Heavy competition from OTAs + low direct bookings
Our Strategy:
- Optimized the homepage and room pages for “boutique hotel in Mykonos”
- Added destination-based blog content
- Built backlinks from Greek travel blogs
- Enhanced local SEO (Google Business, Maps)
- Created local event pages tied to seasonal keywords
Results after 6 months:
- Organic traffic increased by 112%
- Ranked on page 1 for “boutique hotel in Mykonos”
- Direct bookings rose by 39%
- OTA commission fees reduced by €3,500/month
- Increased average booking value by 17%
Curious how this could apply to your hotel? Book a free strategy call now!
about hotel SEO
FAQ
How long does it take to see results from SEO?
Is SEO a one-time service or ongoing?
Can I combine SEO with PPC or Meta Ads?
Do you work with hotels outside of Greece?
Do I need to redesign my website first?
How much does hotel SEO cost?
Our SEO packages vary depending on your hotel’s size, goals, and existing website setup. Schedule a call and we’ll provide a personalized quote.
What makes hotel SEO different from general SEO?
Can you help with multilingual SEO for international guests?
Do you offer one-time audits or only long-term campaigns?
How do you measure success?
How involved do I need to be?
What CMS platforms do you work with?
Will SEO help reduce my dependency on Booking.com and Expedia?
What kind of content will you create for our blog?
Let’s grow your Hotel’s Bookings together
If you’re tired of paying high OTA fees and want more control over your marketing and revenue, SEO is the path forward.
✅ More traffic.
✅ More direct bookings.
✅ More profit per guest.
Schedule a strategy call now to speak with an expert about your hotel’s potential.